Soom Foods is leaving ~$570K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Soom Foods
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: TAHINI10 takes 10% off your first jar
Preview Text: 10% off your first order, good for 14 days
HERO MODULE
Hero Approach: Direct
H1: Taste the Difference
Subhead: Your 10% off is ready
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code TAHINI10 at checkout for 10% off your first order. It expires in 14 days, so don't sit on it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
11oz Premium Tahini. Silky-smooth every time, no bitter aftertaste
16oz Premium Tahini. The go-to size for cooks who go through it fast
11oz Organic Tahini. Same texture, certified clean ingredients
16oz Organic Tahini. The larger organic format for the serious pantry
Chocolate Sesame Spread Rich chocolate meets tahini, dangerously good on fruit
Chocolate Sea Salt Sesame Spread Sweet, salty, and impossible to stop eating
2
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Hey,
A few years back, my family sat down to a meal at a small spot on the Mediterranean coast. The food was good all the way through, but dessert stopped us cold. One bite and we were all looking at each other like. What is in this?
The answer was tahini. But not the kind we had at home. Something entirely different.
When we got back to the States, we went looking for it. We couldn't find anything close. So we started asking why, and eventually traced it back to the seeds themselves. A premium variety that had been used for generations to make the world's best tahini, selected specifically for the ratio of oil to seed that creates that silky, smooth texture.
We sourced those seeds. We learned the process. And we built Soom Foods because we genuinely believed people deserved better tahini than what was sitting on grocery store shelves.
That's still the whole thing. Great tahini, worth sharing.
If you haven't tried it yet, use TAHINI10 at checkout for 10% off your first order. It's good for the next 14 days, and I'd love to hear what you make with it. Just hit reply.
– Amy
CEO, Soom Foods
3
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INBOX MODULE
Subject Line: Chefs order it by the bucket, not the jar
Preview Text: Six things that make a real difference in a jar of tahini
HERO MODULE
Hero Approach: Curiosity
H1: Not All Tahini
Subhead: Here's what actually matters
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Most tahini looks the same on the shelf. What's inside the jar is a different story.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Makes Soom Different
Infographic: Checklist
- Seeds selected for oil-to-meat ratio. That's what creates a silky texture instead of a gummy paste
- Roasted at the right temperature. Nutty and balanced, never bitter
- Minimal oil separation. When mixing is needed, it takes seconds, not a spoon and a prayer
- Works across sweet and savory. Sauces, dressings, dips, baking, desserts, straight from the jar
- Trusted by professional chefs. Available in 6.6lb and 40lb bulk formats because consistency matters at scale
- Kosher certified and organic options available. No compromises for the cooks who care about sourcing
Products Shown
- 16oz Premium Tahini. The size that serious cooks reach for
- 11oz Organic Tahini. Certified clean, same silky quality
- Chocolate Sesame Spread. Proof that tahini belongs in dessert too
4
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INBOX MODULE
Subject Line: You haven't used TAHINI10 yet
Preview Text: TAHINI10 works at checkout, good for a few more days
HERO MODULE
Hero Approach: Direct
H1: Code Still Works
Subhead: Grab it before it goes
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code TAHINI10 is still active. Use it on any first order before it expires.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
11oz Premium Tahini. The one to start with if you haven't yet
16oz Premium Tahini. Best value for anyone who cooks with it regularly
11oz Organic Tahini. Clean-label tahini that doesn't sacrifice texture
Chocolate Sesame Spread The jar that disappears fastest in most households
Chocolate Sea Salt Sesame Spread Sweet heat balance that earns a permanent spot in the pantry
5
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INBOX MODULE
Subject Line: What's at the bottom of the jar
Preview Text: A side-by-side look at what you're actually getting
HERO MODULE
Hero Approach: Question
H1: What Are You Buying
Subhead: The comparison most brands avoid
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most tahini brands look fine on paper. Here's what actually separates them.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Soom vs. The Shelf
Infographic: Comparison Chart
| Dimension | Soom Foods | Typical Brand |
|---|---|---|
| Texture | Silky-smooth, pours cleanly | Thick, chalky, or gritty |
| Oil separation | Minimal. Quick stir when needed | Heavy. Rock-hard paste at the bottom |
| Flavor | Mildly nutty, balanced, not bitter | Often bitter or flat depending on roast |
| Seed sourcing | Premium variety selected for oil-to-meat ratio | Commodity sesame, sourcing undisclosed |
| Versatility | Sweet and savory. Dips, sauces, baking, desserts | Usually sold as a hummus ingredient |
| Professional use | Chef-trusted, available in bulk foodservice formats | Rarely stocked or used at professional scale |
| Price per use | Consistent results mean less waste | Varies. Bad texture leads to more product used |
Products Shown
- 16oz Premium Tahini. The benchmark jar
- 16oz Organic Tahini. Same quality, certified clean
- Chocolate Sesame Spread. The category that typical brands don't even attempt
6
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INBOX MODULE
Subject Line: 1,200+ five-star reviews, one ingredient
Preview Text: Real cooks, real kitchens, real results
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers actually say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We can describe the texture all day. These people just cooked with it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From Real Kitchens
Infographic: Numbered List
- "I've tried every tahini at my grocery store and nothing comes close to Soom. The texture is completely different. Smooth right out of the jar with almost no separation. I use it in everything now.". Sarah M.
- "Bought this on a recommendation from a chef friend. Now I understand why restaurants use it. The flavor is clean, not bitter at all. My hummus has never been better.". David K.
- "I was skeptical about paying more for tahini. Then I tried the chocolate sesame spread and ordered three more jars the same week. Worth every penny.". Rachel T.
- "The organic version is just as good as the original. I've been buying it for six months and the consistency jar to jar is remarkable. You can tell the quality is controlled.". James L.
- "I mix Soom into salad dressings, drizzle it over roasted vegetables, and bake with it. I've never had a tahini that works this well across so many things.". Miriam B.
Products Shown
- 11oz Premium Tahini. The one most first-timers start with
- 11oz Organic Tahini. For cooks who want the clean-label option
- Chocolate Sesame Spread. The jar that turns skeptics into repeat buyers
7
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INBOX MODULE
Subject Line: TAHINI10 dies at midnight, 48 hours
Preview Text: After this, the 10% off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires in 48 hours
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
TAHINI10 expires at midnight in two days. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before the Code Goes
11oz Premium Tahini. The easiest way to see what the difference actually tastes like
16oz Premium Tahini. The right size if you already know you'll use it
11oz Organic Tahini. Certified organic, same silky texture, no compromise
16oz Organic Tahini. Bulk organic for the cook who doesn't want to run out
Chocolate Sesame Spread Grab it now and you'll understand the reviews
Chocolate Sea Salt Sesame Spread Sweet, salty, and gone before you expect it
8
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Hey,
I noticed you haven't used your welcome code yet and I wanted to reach out before it disappears.
No pressure at all. If the timing isn't right, or you're still deciding what to try first, that's completely fine. I just didn't want the code to expire without you knowing it was there.
If you have any questions about the products. What to cook with them, which size makes sense, whether the organic version is worth it for your needs. Just hit reply. I actually read these.
And if something in a previous email put you off, or you want to know more before you order, I'm happy to talk through it. That's not a sales line. It's just how we operate.
Your code is TAHINI10 for 10% off. It expires today, so if you want it, now's the time.
– Amy
CEO, Soom Foods
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.